PLAY - the most frequently chosen network in Poland

  • over 15M subscribers

  • services are available to 99% of the population in Poland

Structure on 30 September 2018

More than 15M subscribers use our service that gives unlimited opportunities. We have the largest market share in Poland, but we won’t stop growing!

About Play Communications

Play Communications S.A. is the holding company for Play Group. Its subsidiary P4 sp. z o.o. manages the Play brand. Play is a consumer-focused mobile network operator in Poland with over 15 million subscribers as of September 30, 2018. It provides mobile voice, messaging, data and video services for both consumers and businesses (in particular SMEs) on a contract and prepaid basis under the umbrella brand Play. Its modern and cost-efficient 2G/3G/4G LTE telecommunications network together with long-term network sharing agreements cover 99% of the Polish population.

Since commercial launch in 2007 Play has grown from an early challenger position to become
#1 in the mobile Polish market in 2017.

PLAY growth story

New entrant

2007-2011

Play entered the market as the fourth mobile operator in 2007. Over the next few years, we managed to quickly build a scale (close to 15% market share) through innovation and effective execution including 24h MNP process and unlimited on-net offer.

Contender

2012-2017

Play continued value for money offers innovation by pioneering full-unlimited and family concepts in Poland.

As a consequence, we succeeded to become the leading operator for families and small businesses in 2017.

Leader

since 2018

Now Play leverages its position among families and businesses to further enrich product portfolio (Generation, Unlimited TV, and Broadband offers) and extend lead into mobile-centric convergence.